Engagements

Strategy work for the GTM moments where the next hire, channel, or motion could go wrong.

The work is intentionally narrow. Dan is not building an agency bench. He takes on select projects where senior pattern recognition, clear diagnosis, and a practical operating plan matter more than volume.

Archetypes

Five ways to engage.

Pricing anchors are included to reduce wasted cycles. Final scope depends on access, urgency, and how much evidence already exists.

2 weeks Starts at $8k

Find the bottleneck before hiring around it.

GTM Diagnostic Sprint

A focused readout on positioning, funnel math, handoffs, pipeline quality, and where the team is confusing motion with activity.

Revenue motion map
Pipeline and conversion diagnosis
Priority fixes with owner-level sequencing

4-6 weeks Starts at $18k

Turn product usage into a sales system without crushing the product experience.

PLG-to-Sales Motion Design

For companies with real usage, noisy intent signals, and a sales team that needs a clearer rulebook for when and how to engage.

PQL and account signal model
Sales assist triggers and handoff design
Operating cadence for marketing, product, and sales

3-4 weeks Starts at $14k

Make the product legible to the people who buy and the people who use it.

Technical Positioning Sprint

A narrative and messaging system for infra, AI, and dev-tool companies whose product is powerful, but hard to explain crisply.

ICP and buyer belief map
Homepage and sales narrative
Messaging hierarchy by use case and persona

4 weeks Starts at $20k

Build the operating model before scaling spend.

Pipeline Engine Design

A practical plan for demand, lifecycle, sales-assist, and reporting that can survive contact with a small team.

Channel and campaign architecture
Stage definitions and dashboard requirements
90-day execution plan

Monthly Starts at $6k/month

A senior operator in the room for the decisions that shape the quarter.

Fractional GTM Advisory

Ongoing advisory for founders and CMOs who need a sharp second brain across positioning, pipeline, org design, and board-level narrative.

Weekly or biweekly advisory cadence
Decision memos and async reviews
Hiring, planning, and operating counsel

Fit filter

Respect for fit is part of the product.

Founders tend to respect a clear no. The site should screen for work where a senior operator can be useful fast.

Good fit

You sell a technical product where product, marketing, and sales all shape the buying motion.
The founder or CMO is directly involved and willing to make tradeoffs.
There is enough usage, pipeline, customer learning, or market signal to diagnose.
You need a sharper operating model, not just more activity.

Probably not a fit

You need outsourced SDR work, list building, or a paid media operator.
You want a generic agency retainer with a large delivery team.
The company is not ready to expose pipeline math or customer evidence.
The work is mostly cosmetic, such as a deck refresh without a strategic decision behind it.

If the problem is concrete, the first conversation can be useful.

Share the current motion, where the system is breaking, and what decision is coming up next.

Contact Dan